Matthias Bertram aims to develop a deeper understanding of software customization and its
strategic role for software product management. Drawing on the conceptual foundation of the
resource-based view of the firm such as resources capabilities and dynamic capabilities the
author conducts two qualitative investigations: the first within vendor and customer firms to
develop an in-depth understanding of the value of software customization as well as the vendor
resources and capabilities necessary to successfully provide software customization and the
second on the vendor's dynamic capabilities necessary to generate temporary competitive
advantage from software customization in product management activities.
