Alexander Sänn presents a functional method based on lead user method preference measurement
and recommendations using collaborative filtering. The introduced method in this book
stimulates input from internal and external sources predicts basic customers' acceptance and
evaluates this input against pre-defined criteria such as feasibility and existing patents for
further concept generation. In sum the new method addresses common innovation barriers and
helps to reduce management uncertainties. This book provides further insights to the use of
lead users as innovation sources in three major industries. The author extends the
methodological toolbox with practical implications and contributes to the highly discussed
topic in innovation management.
