This book addresses challenges in research and management pertaining to the media contents
and audiences in our current era of (dis)engagement. These challenges relate to the evidence
pointing to increasing decreasing interactions between actors in social cultural and economic
systems. Advances in Advertising Research are published by the European Advertising Academy
(EAA). This volume is a selective collection of research presented at the 15th International
Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The
conference gathered more than 130 participants from various countries from nearly all
continents.
