Falco Jaekel develops a reference architecture for cloud logistics systems. The reference
architecture shows how to apply the principles and concepts of cloud computing (e.g.
virtualization service-orientation) to logistics system design and thus how to deliver certain
physical logistics capabilities such as transport and storage with the essential cloud
characteristics (e.g. on-demand rapid elasticity pay-per-use). Within certain scenarios this
innovative mode of delivery can reconcile logistics efficiency with effectiveness and thus may
enable firms to achieve competitive advantage in dynamic environments.
