BestMasters Service Innovation in Agricultural Business - Sebastian Gack Kartoniert (TB)

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn which show the expanding need of information exchange between the value network and the supply chain. Additionally the author identifies the interplay of interconnectivity and the demand for transparency as the driv er for new service innovations. To ensure the information exchange the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.