Behavioral operations management is a new and growing research field incorporating behavioral
aspects of decision making into operations management models challenging the assumption of
fully rational decision makers. Behavioral aspects include risk-aversion mental accounting
reference points or bounded rationality. In this book the author presents experimental and
empirical studies that address behavioral decision making in the supply chain contracting
context. First different behavioral aspects are incorporated in the decision making process of
a buyback and a revenue sharing contract. Second an empirical decision maker is analyzed
facing a service level contract. Potential readership includes scholars and graduate students
who are interested in the field of behavioral operations management and practitioners looking
for behavioral aspects of decision making in supply chain contracting context.
