Revenue Management has proven successful in a number of service industries. Starting out in the
airlines industry in the 1970s Revenue Management spread to tourism sectors such as hotels and
cruise ships but also to TV advertising and other industries. Revenue Management for the
manufacturing sector is a relatively new concept which is explored in this book. In order to
test if there is a potential for Revenue Management in the manufacturing sector a survey was
conducted and sent to a large number of manufacturing companies in the paper steel and
aluminium industries. The results show that Revenue Management is already partly implemented in
these industries but has further greater potential for bottom line improvement in these
industries. The book continues with a number of mathematical decision models and heuristics for
several application scenarios. The numerical results of the models indicate that manufacturing
companies should seriously consider thinking about implementing a Revenue Management system in
order to enhance profits significantly.
