Non-profit-maximizing behavior in supply chain management focuses on the human component in
supply chain management. It develops behavioral models that consider individual and social
preferences of supply chain members in order to improve our understanding of actual
decision-making in supply chain management. The author challenges the common assumption of a
selfish homo economicus and introduces the human component in three experimental studies: In
the first study he examines the effect of individual risk preferences in the Newsvendor
context. In the second study a common group identity to overcome incentive conflicts in
forecast sharing is studied. The third study explores underlying cognitive processes in
contractual decision-making. Potential readership includes scholars and graduate students who
are interested in the field of behavioral operations management and practitioners looking for
behavioral aspects of decision making in supply chain management.
