Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as
a potential solution approach for behavioral issues within the area of Management Accounting.
It challenges whether learnings from already successful applications of nudging especially in
the social and political context can be transferred to the corporate environment of management
accounting. This study contributes to the increasing interest in behavioral economics in the
corporate context. Its findings have the potential to impact both academic research and
practitioners¿ work.
