This textbook offers theories terminology common approaches and current issues in
international business development. It covers the full range from strategic considerations to
setting up supply chains and sales channels in a globalized world. In addition a closer look
into issues of social responsibility and cultural aspects of international business is
presented. A particular feature is the focus on Business to Business contexts of international
management. The authors with their varied backgrounds from academia as well as industry offer
insights into topics such as (frugal) innovation legal aspects of launching products
internationally ecosystem evaluations market assessments political coverage for
international ventures project management standards sales approaches as well as digital
communication. Case studies illustrate the theoretical content. Early career practitioners will
find this book to be a good resource. This textbook has been recommended and developed for
university courses in Germany Austria and Switzerland.
