This Open-Access-Book analyzes the acceptance of sustainable freight transport and suggests a
new framework for policy measures to decarbonize freight transport. Despite intense political
endeavors the environmental performance of the transport system has not improved in the
previous years. It seems that the existing measures are not sufficient to motivate transport
users to implement sustainable freight transport strategies. The case of three different
strategies for sustainable freight transport is studied: horizontal collaboration in a Physical
Internet network multimodal freight transport and liquefied natural gas (LNG) as alternative
truck fuel. Each of these three strategies falls within a different pillar of the
avoid-shift-reduce framework. The determinants of acceptance and suggested policy measures in
this study reflect transport users' needs towards sustainable freight transport. This should
support policy makers and the logistics industry to implement sustainable practices and achieve
the ambitious emission targets by decarbonizing freight transport.
