This Open-Access-book utilises Hipsterism to demonstrate modes of identity collectivity
conceptions and a whole spectrum of activities with varying degrees of commitment in
contemporary society. Analysed through the lens of Modernity Consumerism and the New Spirit
of Capitalism it draws on qualitative research from two subsequent field stays in Berlin and
is complemented by self-reflexion within the field.Young adults and their conceptions within
modernity capitalism and consumerism constitute a fundamental building block to understanding
society. Little sociological work has been done in the field of Hipsterism although it can
function as a paradigm for western affluent societies. With tools such as conscious
consumption conversations and ethical or creative work within a politically intended lifestyle
Hipsterism emerges as an attempt to navigate between individualism and collectivity. Resulting
from these circumstances are a variety of forms of action while searching for better ways to
contribute and engage at the same time. Attempts to dissolve milieus and try to construct
spaces where different cultures classes and ethnicities are welcome might fail in spatial
practice but the practices in sum still leave a trace in (consumer) culture. All these
activities hint at the potential of transformative and negotiating power that Hipsterism could
have. This is an open access book.
