This guidebook helps people in creative professions or with creative career goals to sell
themselves better. It promises to build a sustainable strategy by considering personal and
artistic as well as marketing aspects. The foundation is a review of the particular
psychological hurdles creative personalities face in self-promotion. Based on this practical
individual exercises lead to a personal guideline. Numerous case studies also provide insight
into their experiences. Singers actors scenographers directors authors musicians and
visual artists may feel equally addressed by this as cooks designers or other creative souls.
Self-marketing can be fun. And fun is the only fuel that convinces creatives. Not in the sense
of a short thrill or light entertainment but of fulfillment visionary meaningfulness and flow
experience. Readers of this book can expect nothing less than that. This book is a translation
of the original German 1st edition Anbieten ohne Anbiedern - Selbstmarketing für Kreative by
Alina Gause published by Springer-Verlag GmbH Germany part of Springer Nature in 2021. The
translation was done with the help of artificial intelligence (machine translation by the
service DeepL.com). A subsequent human revision was done primarily in terms of content so that
the book will read stylistically differently from a conventional translation. Springer Nature
works continuously to further the development of tools for the production of books and on the
related technologies to support the authors.
