His perspective on the world has had a significant impact on the history of design. As a
branding expert as a creative mind as a source of ideas in the fields of fashion beauty
lifestyle and architecture. He has created global campaigns designed iconic items and
advised well-known personalities. Often it was and is his photographs that not only function as
the basis for entire marketing strategies but also create their trends such as the Brooklyn
Bridge in raw black and white as the figurehead of the then newly founded label DKNY. Peter
Arnell is a man of images a designer of his surroundings both aesthetically and conceptually.
City Visions focuses on Peter Arnell's metropolitan photographs. Although most of them were
taken in New York they are more about the idea of the city about light and shadow about
shapes and contrasts about an in-between and a beside. A poetic-abstract visual flow of images
that is a pleasure to follow. PETER ARNELL (*1958 Brooklyn New York) began his career
with Robert A.M. Stern and Michael Graves for whom he supervised various book publications. In
1980 he founded Arnell Bickford and specialized in design branding and product development.
He has created campaigns for Samsung Chanel Gucci Pepsi Reebok Chrysler Nespresso and
the Special Olympics. His New York Times bestseller Shift: How to Reinvent Your Business
Your Career and Your Personal Brand was published in 2010. Hatje Cantz published a large
overview volume of his work in 2022: Peter Arnell Portfolio 1980-2020 .
