Events - future trends perspectives provides insights into many of the recent developments
within the diverse event industry. International scholars and experts with backgrounds in
multiple related fields have taken up exciting research topics and offer perspectives thoughts
and views on a number of current and future issues and challenges. The topics are as diverse as
the industry itself and include discussions on gender and diversity disruptive technologies
sustainability psychological effects the co-creation of experiences the future of event
education and many more. Vivid case studies and best practice examples are used to illustrate
current and future developments and to spark discussion and debate amongst scholars
practitioners and students alike. The Corona crisis (Covid-19) is having a massive impact on
the events industry. Due to the editorial deadline of this book in February 2020 this topic
could not be considered in this edition. We ask for your understanding. Content: Kim Werner and
Ye Ding Acknowledgements PART A Nicole Böhmer Kim Werner and Imke Wargin Female Careers in the
Event Industry - Myth Reality or Future Vision? Susanne Doppler Burkhard Schmidt and Liza
Funke Work Stress of Event Managers Hans-Jürgen Gaida Marketing Meeting and Event Destinations
in Disruptive Times: Future Challenges and Chances Steffen Ronft Event Psychology - An
Interdisciplinary Approach Chunlei Wang and Xingdan Wang Theorising the Event View as a Kind of
World View Helmut Schwägermann China Outbound Events - A Challenge for European MICE
Destinations Markus Große Ophoff Kai-Michael Griese and Kim Werner Event Organisations at the
Interface between Sustainability and Digitalisation Hui Huang and Hanzhi Zhang Festivals and
New Retail: A Case Study of the Double 11 Shopping Festival in China Kim Werner Christina
Bosse and Kai-Michael Griese Slow Events: Assessing the Potential for the Event Industry of the
Future PART B Aliosha Alexandrov and Kai-Michael Griese Value Co-creation and the Impact on
Marketing and Event Management Curricula Xing Lan and Yi Ding Cooperative Transnational Event
Management Education: A Case Study of International Event Management Shanghai (IEMS) Mattheus
Louw and Thomas Temme Enhancing Student Learning in Event Management: Student Perceptions of a
Business Simulation Game Ye Ding Li Zhang and Chunlei Wang Innovation and Entrepreneurship
Education in Event Management: Case studies from Chinese Universities Gernot Gehrke Researching
the Future of Event Education Steffen Ronft Appendix: Further references concerning
psychological effects and phenomena
