The global outlook of contemporary businesses has made the notion of intercultural
communication effectiveness increasingly relevant as home and host country organisational
incumbents seek to minimise intercultural communication challenges. From an academic
perspective despite the prevalence of theories and research that could serve as guidelines for
addressing intercultural communication challenges continued existence of these challenges in
some contexts suggests potential inadequacy of such theories. Therefore in this study using a
case of the Sino-African organisational context several frameworks for enhancing intercultural
communication effectiveness are proposed and developed. The frameworks culminate in a hybrid
intercultural communication congruence framework to enhance intercultural communication and
achieve intercultural communication congruence (IC congruence) in Sino-African organisational
contexts. This book is a must for academics interested in theory development in intercultural
communication as well as organisational and management research in Africa. The bevy of
frameworks developed and the methodological processes followed present a point of academic
debate and raise numerous questions for future research. The book also provides useful insights
into intercultural communication in Sino-African organisational contexts and would be of
interest to managers consultants and trainers working in Chinese organisations in Africa as
well as on cross-cultural and intercultural management. In addition to introducing new concepts
to the discourse of intercultural communication the study marks the first comprehensive
inquiry into intercultural communication in Sino-African business relationships in the
organisational context.
