Open Innovation is a phenomenon in both research and management practice. Since radical
innovation or new business development often require external technologies or ways of
commercialization many firms have shifted from a Closed to an Open Innovation model. However
firms often face difficulties during the implementation. While the implementation effort
usually focuses on external ideas and technologies as well as the processes to identify them
cultural challenges are neglected.Philipp Herzog develops a theoretical framework arguing that
Open Innovation and Closed Innovation cultures need to be different (e.g. regarding the
not-invented-here (NIH) syndrome). Based on a multi-respondent survey among 120 R&D employees
from three business units of a leading chemical firm heprovides empirical evidence for many of
the hypothesized differences in innovation culture. The findings may also help firms cope with
the challenges experienced in implementing the Open Innovation concept.
