Especially during the last two decades consulting companies established themselves in the
international marketplace. In times of globalization particularly emerging economies such as
Brazil are experiencing an upward trend and join the global players. The term LEAN consulting
became frequently used in this context and plays a major role in the Brazilian consulting
market nowadays. This study develops recommendations for the market entry of management
consulting companies into the Brazilian market. The implication of the term Lean in the context
of the consulting business and its future potential in Brazil is examined supported by an
evaluation of the target market. The outcome of the theoretical part is then being compared
with empirical findings which are conducted via a Delphi Study. The empirial part clearly
identifies that the most promising strategy for doing business in Brazil is intensive
networking and new ventures should enter the market only with professional support from
Brazilian partners who are more familiar with the peculiarities of the market. These and other
interesting facts are delivered at the end of the study providing a guide for new potential
consulting businesses that want to enter the Brazilian LEAN market.
