Social media increasingly shapes the way in which we perceive conflicts and conflict parties
abroad. Conflict parties therefore have started using social media strategically to influence
public opinion abroad. This book explores the phenomenon by examining (1) which strategies of
external communication conflict parties use during asymmetric conflicts and (2) what shapes the
selection of these communication strategies. In a comprehensive case study of the conflict in
Israel and Palestine Bernd Hirschberger shows that the selection of strategies of external
communication is shaped by the (asymmetric) conflict structure.
