Following Einstein¿s sentence: ¿Everything should be made as simple as possible but not
simpler. If you can¿t explain it simply you don¿t understand it well enough ¿ this book puts a
spotlight on the complex marketing ecosystem from a physicist¿s point of view. Today¿s
marketing world is overcomplex CMOs face the challenge to transform their current target
operating models towards a 100% customer-centric and data-driven way of working. A journey from
good old mad-men toward math-men marketing. This book consists of three parts: The first part
strips down the complexity of the marketing universe to the leanest frame of reference and then
brings back the complexity step by step in single dimensions. Part two and three just follow
these thoughts and provide a detailed description of 56 small atoms that can be used in a
maturity assessment of your marketing. How to use them in a broader transformation concludes
the book. In summary: An end-2-end guideline how to pursue and master the transformation from
mad-men towards a math-men marketing operating model.
