Digital technology giants dominate the list of the largest publicly traded companies worldwide.
This book analyses mergers and acquisitions by these firms from three perspectives-it examines
the effect of such activity on the value of the acquirer and on the value of different groups
of rivals and compares it with the effect of other firms' acquisitions. The author integrates
research from finance information systems strategy and economics and investigates the
aforementioned value effects on different types of companies. He identifies factors that drive
value creation and discusses them in relation to the market environment digital giants'
special role and potential managerial motives.
