In a corporation's financial life going public by means of an IPO is probably the single most
important decision. It turns a private company into a public one. Our book will provide an
inside view of the IPO process. On the one hand it draws on the insights of an experienced
investment banker who has gone through numerous IPO transactions. On the other hand it
relates the story of an actual IPO through the eyes of a Chief Executive Officer who has taken
two of his companies public. This unique double perspective is our book's defining feature. We
do not discuss initial public offerings in a textbook style fashion. What we would like to
bring out is a more comprehensive portrayal of a once-in-a-lifetime event for most companies
and their management alike.
