The Key to Corporate Success Digitalization and new technologies are transforming society and
the economy at a breathtaking pace. And yet some companies seem to adapt to the changing
conditions far better than others. So what is the secret to their success? Peter Fischer sets
out to demonstrate that the key lies in corporate culture. After all it is the people within a
company who bear the responsibility for developing new rules and behaviors in short for
creating nothing less than a company's DNA. His book lays out seven steps to creating a timely
and sustainable corporate culture. Ranging from options for mobilizing staff to ensuring
consensus in management this is how a culture transformation succeeds and how a company becomes
fit for the future.
