The thinking man's sports car: a symbol of the relentless desire for peak power and limitless
performance. The Porsche 911 inspires a worldwide ripple effect. When Ferdinand Porsche could
not find a sports car he liked he decided to build one himself. And now the rest is history:
Jerry Seinfeld drives it Boris Johnson admires it Steve McQueen loves it and Jeremy Clarkson
hates it. The Porsche 911 moves the world. Despised by many in Germany as a set of wheels for
fat cats it is the favorite car of free spirits and intellectuals in the U.S. and across the
globe. The Porsche 911 was not just invented by one of the most fascinating and controversial
families - it is also a technical meisterwerk. Since its launch in 1963 the 911 has built a
reputation for itself as the thinking man's sports car. Both a car and a cultural icon it has
earned a fan base that spans from young to old East to West connoisseur to enthusiast.
Porsche 911: The Ultimate Sportscar as Cultural Icon explains how this German car became a
global phenomenon and a symbol of aspiration freedom and the appetite for perfection and
even more why around the world the 911 continues to fascinate gentlemen ladies and rogue
drivers. In this book Ulf Poschardt sends Porsche drivers to the shrink and concludes that a
little narcissim can be a healthy thing he then takes them on an engaging journey through the
checkered history that defines their pride and joy. Not everyone can nor indeed should drive
a Porsche but Porsche 911: The Ultimate Sportscar as Cultural Icon lays bare the raw driving
force behind the 911 for anyone intrepid enough to discover. Born in Nuremburg in 1967 Ulf
Poschardt is a graduate of philosophy and a prominent German journalist. Poschardt has been
chief editor of the German editions of both Vanity Fair and Rolling Stone deputy editor of
Welt am Sonntag and has been an integral part of other prominent publications he currently
holds the title of chief editor at WELTN24. In addition to this book dedicated to the Porsche
911 his other publications include DJ Culture.
