In recent years the beauty industry has shifted the conversation towards the individual in a
way it hasn't done before. While people and women in particular have historically been
enticed into this industry to achieve rather rigid ideals set by society the current
conversations brands and consumers are establishing embrace individuality and celebrate
identity. From using makeup as a means to challenge gender to the link between hairstyling and
community-building or the rituals of skincare as a form of self-care we are rediscovering
beauty as a way of defining who we are and what we value. The New Beauty explores this shift
from historical scientific and journalistic perspectives in a title that will not only appeal
to industry insiders but also to all those readers with an interest in feeling well in their
own skin - and letting the world know.
