Successful start-ups are no inventions of the 21st century. In Germany after World War II many
new companies were founded which evolved to become big corporations and global players. Among
them Gardena. Today hardly any brand is more a synonym for gardening and the joy it encompasses
than the manufacturer from Ulm. Founded in the 1960ies by two entrepreneurs Gardena through
the decades became a or even the decisive company for the green industry with its great
products intelligent systems and a consistent brand management. Today Gardena is an important
part of Husqvarna Group and the brand is strong as never before. This book tells the company's
history of success of the highs and lows and of the entrepreneurial passion for gardening.
