The third issue of Side Magazine sketches a portrait of the Bonimenteur. Coming from the French
word bonir (to tell stories in a nice way) their speech is exaggerated and aims to please
convince and seduce-illusionary tricks often achieving a means to an end. Seven contributors
explore the soul of this talkative figure: Aurélien Gamboni analyses Hieronymus Bosch's
painting The Conjurer (1502) Polly Wiesner discusses storytelling at night among the Ju
'hoansi (!Kung people) a reprint of Marion Baruch's NAME DIFFUSION links commodity with
cultural production Helmut Draxler looks at the relation between art and its display Deborah
Bowmann harnesses neoliberalism's individuation Jean Breschand puts Pier Paolo Pasolini's
masterpieces in the frame and finally Jacqueline Barus-Michel explores belief and our desire
for meaning. Seven issues of Side Magazine will be released in the run up to the opening of
Bergen Assembly 2022. A special eighth issue will be published after the opening. In
combination with the existing seven this collection constitutes the exhibition catalogue.
