Armin Morbach-A name is becoming a brandFor more than twenty-five years Armin Morbach (b. Haag
Bavaria 1971 lives in Hamburg works around the world) has defined a visual aesthetic that
finds beauty in everything. The publisher of the magazine TUSH hair and makeup artist for
fashion shows and photo shoots trend visionary and hair expert has developed an
internationally recognized and emulated style. With his keen sense for an individual's
potential and his interdisciplinary approach he provides creative input and devises exciting
visual solutions for models and on paper.Morbach started taking photographs in 2007. The
creative ambition and expressive energy that manifest themselves in his other ventures are
evident in his pictures as well. Sparsely elegant compositions toy with hyperbole and the
unconscious an inimitable visual idiom unsettles and provokes the viewer. Morbach's
photography-which has also been presented in widely acclaimed exhibitions-has rapidly earned
him worldwide renown.In his first book titled IRONY Armin Morbach caps his first decade as a
photographer with a personal glimpse behind the scenes of the beauty and fashion business.With
essays by Christiane Arp Anke Degenhard F.C. Gundlach and the editorial team at TUSH.
