The industry of the German drive technology is dominated by SME's and must supply its products
to customers around the world. In addition this industrial segment is challenged by
competitors from many other countries and from customers with a variety of different needs.
Therefore there are two questions that arose for SME's. Firstly what is the best strategy to
take an advantage in the competition and secondly how does the strategies can be used in the
most efficient way. The structure the essential needs and the boundary conditions will be
derived from the analysis of the industrial segment. In addition a suitable strategy that
should take an advantage in the worldwide competition will be analysed and discussed. In the
end the author develops an innovative management process and a toolbox for SME s to make this
strategy applicable to a company.
