This book deals with the valuation of Internet start-ups after the burst of the dot-com bubble.
The objective is to fill some of the existing gaps in order to contribute to the development of
this field of study. Indeed it is a relatively recent subject and the research devoted to it
is still limited.The valuation of an Internet start-up does not only depend on ist stage of
development but also on five qualitative factors namely the team the business model the
market the risk and the exit options. In fact venture capitalists base their valuation on
the perceived growth potential of the company.Subsequently this book addresses the issue of
intangible assets. In fact an Internet company derives most of ist value from the intellectual
capital the brand equity and the website. The author analyses these intangible assets and
their accounting treatment.The discounted cash flow valuation method is based on financial
projections and the relative valuation method. These factors are identified and examined in
detail. Their analysis is crucial for it determines the valuation of an internet start-up.
