The internet has become a powerful tool to mobilize audiences and spread information quickly.
This book looks at environmental blogs in Germany and the UK and compares their approaches to
make their message heard. In particular the study compares structural features of the blogs
such as the length of entries or the number of comments that the blog posts earn but it also
looks at the bigger picture: how significant is the environmental blogosphere for the media
landscape? Are these blogs able to motivate their readers to take action? This book attempts to
explain the similarities and differences between UK and German green bloggers that are rooted
in the particular development of the environmental movement and formed by culture. Due to the
fast pace that the internet develops at this book must be regarded as a snapshot of the
blogosphere in the year of 2011 which enables the reader to draw conclusions on the further
development that the internet has taken up to the present moment.
