In Business Development Mergers & Acquisitions (M&A) have become an increasingly attractive
growth opportunity among companies over a long period of time. Nowadays there is hardly a day
where current developments of ongoing M&A transactions or speculations about presumed M&A deals
cannot be followed in the daily press.It is proved that a huge number of M&A did not deliver on
their promises. The majority of failed M&A are a result of mismanagement during the Post Merger
Integration (PMI) when processes have to be adjusted personnel need to be teamed up and
corporate cultures have to be reconciled.This study deals predominantly with aspects of synergy
management whereby the main focus is on synergy tracking as a support function of the synergy
management. An emphasis is on the analysis of realization efforts that need to be done by the
management during the PMI. To provide a solution and ease the aforementioned issues of synergy
realization a synergy tracking tool which serves as an effective support instrument during
the PMI is developed.
