This book aims to take stock and systemize existing knowledge on crowdfunding while providing
overview of the industry its regulatory environment and advancing the insight into the role of
crowdfunding in the startup lifecycle. It is adopting an exploratory and phenomenon-based
approach which is deemed appropriate when investigating rather new phenomena. Furthermore the
research combines survey and interview methodologies to assess the opinion and real-world
behavior of different stakeholders in crowdfunding marketplace and identify gaps requiring
further academic consideration. Empirical data was gathered using multiple interactive
web-based questionnaires distributed to different stakeholders and informed general public
mainly through the social networks (Linkedin Facebook and Twitter) and direct solicitation of
entrepreneurial associations networks and online communities. The study conducted relies on
both qualitative and quantitative analysis in attempt to find data patterns useful in future
research and establish some managerial and policymaker recommendations based on limited
evidence collected. The work adds value to this field through a 3-fold contribution: Taking a
look at crowdfunding through the prism of SWOT analysis of the practice itself and Porter s 5
forces analysis of crowdfunding platforms industry. Providing evidence in favor of implementing
various degrees of regulation based on different crowdfunding categories using the Italian
case of equity-based crowdfunding regulation as a model. Finally it yields some interesting
findings on relevance of crowdfunding in the venture startup while pointing out key motivators
which make entrepreneurs consider this fundraising option. In addition related policymaker
managerial implications are exposed and academic literature updated with reference to
contemporary developments in this dynamic field.
