It is highly important to highlight that nowadays the digital age drives the enterprises to
focus more on the social media platforms because the social media has enabled the customers to
engage with the brand products services. The social media platforms such as social networks
blogging microblogging photo and video sharing support brand managers to create relevant
contents to promote the brand facilities amenities. The deliberately designed social media
campaigns can help the firms to generate brand awareness and brand loyalty with the help of the
social media tools such as Facebook (social networks) Twitter (microblogging) Instagram
(photo sharing) YouTube (video sharing) and WordPress (blogging). In this research paper it
is highly possible that one can find a very useful facts how to use the services of chosen
Social media Platforms to create Brand Awareness and build Brand Loyalty of the existing
enterprise.
