Nowadays many companies should not only discuss about how to obtain profits from their
products. They should also be forced to use any other aspect that has the ability to increase
the impact for their long-term success. Examples are: discussing about the quality of their
products the relationship between them and their customers and employees the production
process as well as marketing. Those are the challenges for all managers who are not only
struggling to achieve their company's targets - high profits - but also to achieve customers'
employees' and stakeholders' satisfaction. Therefore managers need to seek out an approach
which is able to help them finishing their tasks and involves all the aspects mentioned.
Nevertheless it is not easy to reconcile conflicting demands of individual interest groups.
The concept of the balanced scorecard (BSC) is one of the modern approaches to handle these
challenges. The balanced scorecard is the main topic of this book. More precisely it explains
the benefits of introducing the indicators-based balanced scorecard as a strategic controlling
instrument for implementation of a corporate strategy from four different perspectives:
financial customer internal business process as well as learning and growth perspective.
