Marine and beach tourism is one of the still growing fields in tourism worldwide. These tourism
activities include scuba diving snorkeling wind surfing fishing observing marine mammals
and birds cruising or ferry riding sea kayaking visiting fishing villages and lighthouses
sailing and motor yachting. The growth in marine and beach tourism has helped develop and
improve coastal areas. Thailand with its numerous attractions and tourist destinations
continues to amaze the world regarding marine and beach tourism. One of the most popular marine
and beach destinations in Thailand is Phuket. Phuket is Thailand's largest island and
considered to be the most famous. This island has an exceptional climate: The monsoon in Phuket
comes earlier than in the other parts of the gulf and during the rainy season the island
experiences rain only once or twice a day. The purpose of this study aims to develop the fields
of ecotourism sea tourism and beach tourism. The study was conducted at the site of Phuket
being one of the worldwide known marine and beach attractions and well-known among foreigners.
Moreover the island of Phuket also has many beautiful marine and beach attractions that are
still to be discovered by the public and need to be developed to entice more tourists to come
and revisit the island.
