Retail is the sale of goods to end users not for resale but for use and consumption by the
purchaser. This excludes direct interface between the manufacturers and institutional buyers
such as the government and other bulk customers. Retailing is the last link that connects the
individual consumers with the manufacturing and distribution chain. Retail is the fastest
growing sector in the Indian economy. Traditional markets are making way for new formats such
as departmental stores hypermarkets supermarkets and specialty stores. Western style malls
have begun appearing in metros and second-rung cities alike introducing the Indian consumer to
an unparalleled shopping experience. This comparative study focuses on the costumers of
Reliance Mart and Big Bazaar with regard to their buying tactics shopping behavior
expectations perceptions satisfaction and brand loyalty.
