This volume compiles international contributions that explore the potential risks and chances
coming along with the wide-scale migration of society into digital space. Suggesting a shift of
paradigm from Spiral of Silence to Nexus of Noise the opening chapter provides an overview on
systematic approaches and mechanisms of manipulation - ranging from populist political players
to Cambridge Analytica. After a discussion of the the juxtaposition effects of social media use
on social environments the efficient instrumentalization of Twitter by Turkish politicans in
the course of the US-decision to recognize Jerusalem as Israel's capital is being analyzed.
Following a case study of Instagram Black Lives Matter and racism is a research about the
impact of online pornography on the academic performance of university students. Another
chapter is pointing out the potential of online tools for the successful relaunch of shadow
brands. The closing section of the book deals with the role of social media on the opinion
formation about the Euromaidan movement during the Ukrainian revolution and offers a
comparative study touching on Russian and Western depictions of political documentaries in the
2000s.
