In the age of iDeology - in which individual access and participation to technology is about to
replace the rich texture of religion culture tradition and political convictions - the social
impact of media discourse only magnifies. This volume is an attempt to explore the influence of
ever-available communication content on the minds and behavior of a population that has made
the permanent and often obsessive use of communication technology a defining element of social
orientation. Unlike the many accounts that focus on the remarkably redefined patterns in the
context of Western society - ranging from twittering Presidents to the emerging populist
movements all over Europe - this volume portrays the situation from the frequently neglected
perspective of the global periphery. As opposed to simply transfer and measure perspectives
taken from a Western point of view the clear intention of this volume is to provide ample
space for the sincere and explorative consideration of local characteristics and settings of
the different social cultural and political contexts and therefore contribute to providing the
ground for future research.
