The application of digital voice assistants has been spreading in the US since 2015. In Germany
about one third of the population between the ages of 17 and 69 used such a tool in 2017. This
not only creates new opportunities but also new challenges for businesses as the results of a
voice search often only deliver a single result.How can businesses ensure the visibility of
their product or brand regardless? According to Patricia Gomes Fernandes dealers particularly
fear that voice assistants don't play advertisements. For this reason she explains how
businesses best use applications for digital voice assistants. She offers recommendations for
producers and dealers and shows how they can have voice assistants like Alexa present their
products.In this publication:- Online Marketing - Amazon - Advertising - Voice Search Marketing
- Customer Journey
