Increasing employer attractiveness Demographic change is becoming omnipresent in companies
due to the shortage of skilled labour. Employer attractiveness is therefore becoming the key
success factor for organisations. It requires good leadership at all levels of management. The
two are inextricably linked. Important impulses for practice This book is a catalyst and a
source of inspiration on how employer attractiveness and leadership can be organised both
institutionally as well as individually and how it can be anchored in the company. Cornelius
Riese presents his experiences in the form of an alphabet. This serves as a guide and
highlights important aspects such as coaching diversity HR processes communication
recruiting and corporate values. He then explores the topic in greater depth with renowned
entrepreneurs and business leaders such as: · Angie Gifford Meta · Jan-Hendrik Goldbeck
Goldbeck · Nicola Leibinger-Kammüller Trumpf · Theodor Weimer Deutsche Börse · Christoph
Werner dm · Stefan Wintels KfW · Reinhard Zinkann Miele
