The experience of craft beer is not just about what's in the can but what's on it. A dazzling
illustration or a minimalist typographic treatment or even an oil painting - whatever it may be
craft beer branding has become an unexpected canvas where creativity meets commerce. In an
increasingly thriving beverage category microbreweries around the world are defining their
ethos and identity through vibrant labels and colorful cans. In Not Just Beer Danish designer
and craft beer expert Peter Monrad introduces the best and most out-there examples of beer
branding from around the world. We meet the designers and learn about the thought processes
behind their work offering an exciting glimpse into the intersection of graphic design and
craft beer.
