Effective business management requires a multifaceted approach that extends beyond the
boundaries of an organization's internal operations. It involves staying attuned to global
economic trends the ever-changing environmental landscape shifting consumer preferences and
the dynamic behavior of value chain partners. These external factors can have a profound impact
on an organization's strategies and performance making their consideration imperative in
today's management practices. Traditionally business management and management information
systems (MIS) have been treated as separate and distinct fields. However this book breaks down
these barriers and explores their interaction. It offers valuable insights into both research
fields and provides practical methodologies that illuminate innovations in business and
management. This comprehensive textbook adopts a global perspective and addresses a diverse
audience including researchers seeking a deeper understanding educators shaping the next
generation of business leaders students seeking to grasp the intricacies of contemporary
management and consultants and practitioners navigating the complexities of today's business
landscape. Divided into six chapters the book not only delves into today's pressing issues
but also offers Business Pulse - Insights on Today's Trends. These insights shed light on the
ever-changing terrain of current trends ensuring that readers are equipped with the most
up-to-date knowledge to thrive in the dynamic world of business management. Dr. Alptekin
Erkollar Chairman of the Board of ETCOP is a distinguished professor of management
information systems. Dr. Erkollar has received numerous awards for his research and teaching
has published extensively and has a global presence with teaching and research engagements in
the U.S. and other countries. His passion for information systems continues to inspire the next
generation of MIS professionals. Dr. Birgit Oberer is a distinguished computer science
professor in Austria with an extensive international academic background. She currently serves
on the Board of Directors of the ETCOP Institute for Interdisciplinary Research holds the role
of Director of Communications at IGIP and acts as a Learning App Evaluator for the Austrian
Ministry of Education Science and Research.
