This compelling book takes the reader on a journey showing how each logo has come into being
and the process revealing best practices for extending a logo into a complete brand identity
system. Logos are becoming increasingly simple to the point where you might wonder just how
much simpler they can get. A subtle tweak to a logotype is starting to feel like too much
design. The appeal of a simple logo is that it feels more honest. Using client case studies
from renowned designers this is a must-have book for any graphic designer student or logo
fanatic in a fully revised updated edition containing interviews with graphic designers in
which they share their creative processes and thoughts on how a successful logo should be
developed.
