This book explores a wealth of examples of this currently highly demanded kind of project
where designers tackle the challenge of revitalizing brands and crafting intelligent flexible
identities within ever-changing market landscapes incorporating new strategic elements while
ensuring the essence of the brand remains intact. In this comprehensive guide now in paperback
renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of
logo redesign from around the world. Through in-depth interviews with leading logo studios
designers share their creative processes providing valuable insights into their unique
approaches. The book delves into the fundamental questions that drive logo design: What is the
brand's core challenge? How can the logo stand out in a crowded space? What emotions and
messages should it convey? How can it continue to evolve over time? It displays the limitless
possibilities of what a logo can be presenting bold and innovative concepts examining the
relationship between form and function. With stunning images and thought-provoking content it
takes readers on a journey through the transformative power of logo redesign. Whether you're a
designer seeking inspiration or a brand owner navigating the complexities of logo redesign
this book offers a wealth of knowledge and inspiration and is an essential resource for anyone
passionate about the art of logo design and its profound impact on the world of branding.
