This is Service Design Thinking introduces an inter-disciplinary approach to designing
services. Service design is a bit of a buzzword these days and has gained a lot of interest
from various fields. This book assembled to describe and illustrate the emerging field of
service design was brought together using exactly the same co-creative and user-centred
approaches you can read and learn about inside. The boundaries between products and services
are blurring and it is time for a different way of thinking: this is service design thinking. A
set of 23 international authors and even more online contributors from the global service
design community invested their knowledge experience and passion together to create this book.
It introduces service design thinking in manner accessible to beginners and students it
broadens the knowledge and can act as a resource for experienced design professionals. Besides
an introduction to service design thinking through five basic principles a selection of
individual perspectives demonstrate the similarities and differences between various
disciplines involved in the design of services. Additionally the book outlines an iterative
design process and showcases 25 adaptable service design tools exemplifying the practice of
service design with five international case studies. The book concludes with an insight into
the current state of service design research and sets service design thinking in a
philosophical context. In collaboration with: (in alphabetical order) Kate Andrews (UK)
Beatriz Belmonte (E) Ralf Beuker (GER) Fergus Bisset (UK) Kate Blackmon (UK) Johan
Blomkvist (SE) Simon Clatworthy (NO) Lauren Currie (UK) Sarah Drummond (UK) Jamin Hegeman
(USA) Stefan Holmlid (SE) Luke Kelly (NL) Lucy Kimbell (UK) Satu Miettinen (FI) Asier
Pérez (E) Bas Raijmakers (NL) Jakob Schneider (GER) Fabian Segelström (SE) Marc Stickdorn
(A) Renato Troncon (IT) Geke van Dijk (NL) Arne van Oosterom (NL) Erik Widmark (S)
