Written for fashion graduates newbie entrepreneurs and those in entry-level positions in the
industry Blue is the New Black demystifies the process of how to make a fashion collection
accessible for all levels. It's a reference guide a buddy and an overview of who what and
where. Fashion is a multi-billion-dollar industry. It's not just about sketching an outfit
it's about selecting fabric developing buttons sourcing a factory negotiating prices making
patterns seeing the final launch and selling garments. This multi-faceted industry is exciting
enigmatic and endless. With many fashion schools now recognising the importance of including
technical modules to their degrees this guide is the perfect accompaniment to the relevant
modules with its vocational a to z approach of what happens in the workplace including how to
build and maintain key business relationships. In that respect it fills a gap in the market of
books that give guidance for professionals embarking on or preparing for a career in the
fashion industry. People who buy Blue is the New Black want to know how to create a collection.
They want to roll up their sleeves and do it but they need practical instruction on the
different phases. They don't want to read about data management systems or the latest
developments in polyester thread they want to understand what a range plan is and how to look
at a prototype in a factory. Understanding the three profiles of her readers first jobber
creative entrepreneur and creative graduate as the author does she realized that the
publications currently available would alienate them and ignore their needs. Seeing this gap in
the market she wrote it herself to the benefit of a million young professionals and students
aspiring to enter and get ahead in the fashion industry.
