This book describes the setup of digital enterprises and how to manage them focusing primarily
on the important knowledge and essential understanding of digital enterprise management
required by managers and decision makers in organizations. It covers ten essential knowledge
areas of this field:- Foundation of Digital Enterprise- Technology Foundation and Talent
Management for Digital Enterprise- Digital Enterprise Strategy Planning and Implementation- B2C
Digital Enterprise: E-tailing- B2C Digital Enterprise: E-Services- B2B Digital Enterprise and
Supply Chain- Digital Platforms- Digital Marketing and Advertising- Digital Payment Systems-
Mobile EnterpriseOverall this text provides the reader with the basics to understand the rapid
development of digitization facilitated by the dramatic advancements in digital technologies
extensively connected networks and wider adoption of computing devices (especially mobile
devices) as more and more organizations are realizing the strategic importance of digitization
(e.g. sustainable growth of the organization competitive advantage development and
enhancement) and are embarking on digital enterprise.
