Business Model Design Compass - JinHyo Joseph Yun Gebunden

This book reveals how open innovation utilizes the developing circle of business models to establish new ones that define a unique link between technology and markets focusing on how to develop and maintain successful business models. It draws readers into the philosophy and economic effects of open innovation from the outset.It presents four different developing circle business models for customers in the role of consumers entrepreneurs social entrepreneurs and engineers respectively enabling each group to develop utilize and enlarge creative business models and even switch business mod els.In addition to these four circles it takes a systemic approach to describe the relationship between technology and markets. From this relationship an open innovation strategy towards entrepreneurship can be adopted. From Open Innovation to a Creative Developing-Circle Business Model is an essential resource for start-up entrepreneurs as well as for students of technology management strategy and open innovation.