This book reveals how open innovation utilizes the developing circle of business models to
establish new ones that define a unique link between technology and markets focusing on how to
develop and maintain successful business models. It draws readers into the philosophy and
economic effects of open innovation from the outset.It presents four different developing
circle business models for customers in the role of consumers entrepreneurs social
entrepreneurs and engineers respectively enabling each group to develop utilize and enlarge
creative business models and even switch business models.In addition to these four circles it
takes a systemic approach to describe the relationship between technology and markets. From
this relationship an open innovation strategy towards entrepreneurship can be adopted. From
Open Innovation to a Creative Developing-Circle Business Model is an essential resource for
start-up entrepreneurs as well as for students of technology management strategy and open
innovation.
