This book encompasses empirical evidences to understand the application of data analytical
techniques in emerging contexts. Varied studies relating to manufacturing and services sectors
including healthcare banking information technology power education sector etc. stresses
upon the systematic approach followed in applying the data analytical techniques and also
analyses how these techniques are effective in decision-making in different contexts.
Especially the application of regression modeling financial modelling multi-group modeling
cluster analysis and sentiment analysis will help the readers in understanding critical
business scenarios in the best possible way and which later can help them in arriving at best
solution for the business related problems. The individual chapters will help the readers in
understanding the role of specific data analytic tools and techniques in resolving business
operational issues experienced in manufacturing and service organisations in India and in
developing countries. The book offers a relevant resource that will help readers in the
application and interpretation of data analytical statistical practices relating to emerging
issues like customer experience marketing capability quality of manufactured products
strategic orientation high-performance human resource policy employee resilience financial
resources etc. This book will be of interest to a professional audience that include
practitioners policy makers NGOs managers and employees as well as academicians researchers
and students.