EAN: 9789811313332

UNDERSTANDING THE ROLE OF BUSINESS ANALYTICS GE...

This book encompasses empirical evidences to understand the application of data analytical
techniques in emerging contexts. Varied studies relating to manufacturing and services sectors
including healthcare  banking  information technology  power  education sector etc. stresses
upon the systematic approach followed in applying the data analytical techniques  and also
analyses how these techniques are effective in decision-making in different contexts.
Especially  the application of regression modeling  financial modelling  multi-group modeling 
cluster analysis  and sentiment analysis will help the readers in understanding critical
business scenarios in the best possible way  and which later can help them in arriving at best
solution for the business related problems. The individual chapters will help the readers in
understanding the role of specific data analytic tools and techniques in resolving business
operational issues experienced in manufacturing and service organisations in India and in
developing countries. The book offers a relevant resource that will help readers in the
application and interpretation of data analytical statistical practices relating to emerging
issues like customer experience  marketing capability  quality of manufactured products 
strategic orientation  high-performance human resource policy  employee resilience  financial
resources  etc. This book will be of interest to a professional audience that include
practitioners  policy makers  NGOs  managers and employees as well as academicians  researchers
and students.

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