Understanding the Role of Business Analytics Gebunden

This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare banking information technology power education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques and also analyses how these techniques are effective in decision-making in different contexts. Especially the application of regression modeling financial modelling multi-group modeling cluster analysis and sentiment analysis will hel p the readers in understanding critical business scenarios in the best possible way and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries. The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience marketing capability quality of manufactured products strategic orientation high-performance human resource policy employee resilience financial resources etc. This book will be of interest to a professional audience that include practitioners policy makers NGOs managers and employees as well as academicians researchers and students.